Search Engine Optimization helps people who are looking for what you are offering, find you! In other words, it means that if you match the content on your blog or website, to what people are trying to find, then it simplifies the process of bringing traffic to your page. Let’s understand this with an example – Suppose you have a blog on “Hand woven Woollen Sweaters”, where you have explained the technique of weaving your own sweaters. Now since there would not be much competition for keywords related to Woven sweaters, she can easily get front page rankings in the Search Engine. But the problem here is that even though her page might get a lot of traffic, it is possible that those people have different goals and simply interested in Ready Made sweaters. As a result, she would have a lot of irrelevant traffic and no sales/conversions. This is where the best SEO Company in Gurgaon can help you.
How to Design the Content on your Page?
When you start crafting the content for your blog or website, it is important to pay attention to –
- Page Titles – The title should be eye catching that raises the reader’s interest. This is the best way of making a good first impression.
- Keywords – It is extremely vital to pick keywords that are relevant and match the interests of the users looking for the similar product.
- Quality Information – Make sure that what you write is unique and rich in quality. The users will come to your site if they find information that they could not find anywhere else.
- Links – Place links to websites that complement the content you have provided on your blog or website. This would increase the relevancy and increase the chances of conversions.
The most important thing to know is that there are no shortcuts in this technique. Also what works for one website, might not work for another. So do a genuine research and your efforts will show actual results.